TY  - GEN
T1  - Marketing management and strategy:an African casebook /
DA  - 2013.
CY  - Abingdon, Oxon :
AU  - Tesar, George.
AU  - Kuada, John E.
CN  - HF5415.12.A35
PB  - Routledge,
PP  - Abingdon, Oxon :
PY  - 2013.
ID  - 909583
KW  - Marketing
KW  - Marketing
KW  - Strategic planning
SN  - 9780203071663 (electronic bk.)
TI  - Marketing management and strategy:an African casebook /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1125188
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1125188
ER  -