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000909583 010__ $$z  2012031573
000909583 020__ $$z9780415783330 (hbk.)
000909583 020__ $$z9780415783347 (pbk.)
000909583 020__ $$a9780203071663 (electronic bk.)
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000909583 043__ $$af------
000909583 050_4 $$aHF5415.12.A35$$bM37 2013
000909583 08204 $$a658.80096$$223
000909583 24500 $$aMarketing management and strategy:$$ban African casebook /$$cedited by George Tesar and John Kuada.
000909583 260__ $$aAbingdon, Oxon :$$bRoutledge,$$c2013.
000909583 300__ $$axviii, 257 p. :$$bill.
000909583 336__ $$atext$$2rdacontent
000909583 337__ $$acomputer$$2rdamedia
000909583 338__ $$aonline resource$$2rdacarrier
000909583 504__ $$aIncludes bibliographical references and index.
000909583 5050_ $$aAn assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.
000909583 506__ $$aAccess limited to authorized users.
000909583 650_0 $$aMarketing$$zAfrica.
000909583 650_0 $$aMarketing$$xManagement$$vCase studies.
000909583 650_0 $$aStrategic planning$$zAfrica$$vCase studies.
000909583 655_0 $$aElectronic books
000909583 7001_ $$aTesar, George.
000909583 7001_ $$aKuada, John E.
000909583 852__ $$bebk
000909583 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1125188$$zOnline Access
000909583 909CO $$ooai:library.usi.edu:909583$$pGLOBAL_SET
000909583 980__ $$aBIB
000909583 980__ $$aEBOOK
000909583 982__ $$aEbook
000909583 983__ $$aOnline