Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
2013
GV716 .N84 2013
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Title
Ambush marketing in sports [electronic resource] : theory and practice / Gerd Nufer.
Author
ISBN
9780415626781
9780203371282 (electronic book)
9780203371282 (electronic book)
Publication Details
New York : Routledge, c2013.
Language
English
Description
xiv, 157 p. : ill.
Call Number
GV716 .N84 2013
Dewey Decimal Classification
796.06/9
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Series
Routledge sports marketing
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