Expanding the donor base in higher education [electronic resource] : engaging non-traditional donors / edited by Noah D. Drezner.
Drezner, Noah D.
2013
LB2336 .E95 2013
Available Online

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Title Expanding the donor base in higher education [electronic resource] : engaging non-traditional donors / edited by Noah D. Drezner.
ISBN 9780415533980
9780415534000
9780203113714 (electronic book)
Publication Details New York : Routledge, 2013.
Language English
Description x, 214 p. : ill.
Call Number LB2336 .E95 2013
Dewey Decimal Classification 378.1/06
Summary "Traditionally, institutions have relied on wealthy White men to reach their fundraising goals. But as state investment in public higher education lessens and institutions look to philanthropy to move from excellence to eminence, advancement officers continually need to engage all populations, including many that have historically been excluded from fundraising strategies. Based on theory, research, and past practice, Expanding the Donor Base in Higher Education explores how colleges and universities can build culturally sensitive fundraising and engagement strategies. This edited book presents emerging research on different communities that have not traditionally been approached for fundraising including Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) alumni, African Americans, Latinos, graduate students, young alumni, women, and faculty donors. Chapters discuss and analyze successful programs and provide practical suggestions and strategies to create and implement fundraising programs that engage these new donor populations. Expanding the Donor Base in Higher Education is an essential resource for any institution looking to expand their pool of donors and cultivate a more philanthropic mindset among alumni and students"-- Provided by publisher.
Bibliography, etc. Note Includes bibliographical references and index.
Access Note Access limited to authorized users.
Added Author Drezner, Noah D.
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section 1. Radical minorities
section 2. Other alumni constituencies
section 3. On-campus constituencies and future donors.

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