@article{910172,
      author = {Powell, Helen.},
      url = {http://library.usi.edu/record/910172},
      title = {Promotional culture and convergence: markets, methods,  media /},
      publisher = {Routledge,},
      recid = {910172},
      pages = {x, 238 p. :},
      address = {New York :},
      year = {2013},
}