TY - GEN AU - Powell, Helen. CN - HF6146.I58 CY - New York : DA - 2013. ID - 910172 KW - Internet advertising. KW - Interactive marketing. KW - Branding (Marketing) LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1172919 PB - Routledge, PP - New York : PY - 2013. SN - 9780203130322 (electronic bk.) T1 - Promotional culture and convergence:markets, methods, media / TI - Promotional culture and convergence:markets, methods, media / UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1172919 ER -