TY  - GEN
T1  - Promotional culture and convergence:markets, methods, media /
DA  - 2013.
CY  - New York :
AU  - Powell, Helen.
CN  - HF6146.I58
PB  - Routledge,
PP  - New York :
PY  - 2013.
ID  - 910172
KW  - Internet advertising.
KW  - Interactive marketing.
KW  - Branding (Marketing)
SN  - 9780203130322 (electronic bk.)
TI  - Promotional culture and convergence:markets, methods, media /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1172919
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1172919
ER  -