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000910172 050_4 $$aHF6146.I58$$bP76 2013
000910172 08204 $$a658.8$$223
000910172 24500 $$aPromotional culture and convergence:$$bmarkets, methods, media /$$cedited by Helen Powell.
000910172 260__ $$aNew York :$$bRoutledge,$$c2013.
000910172 300__ $$ax, 238 p. :$$bill.
000910172 336__ $$atext$$2rdacontent
000910172 337__ $$acomputer$$2rdamedia
000910172 338__ $$aonline resource$$2rdacarrier
000910172 504__ $$aIncludes bibliographical references and index.
000910172 5050_ $$apt. I. Methods in context -- pt. II. Media in context.
000910172 506__ $$aAccess limited to authorized users.
000910172 650_0 $$aInternet advertising.
000910172 650_0 $$aInteractive marketing.
000910172 650_0 $$aBranding (Marketing)
000910172 655_0 $$aElectronic books
000910172 7001_ $$aPowell, Helen.
000910172 852__ $$bebk
000910172 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1172919$$zOnline Access
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