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Table of Contents
Acknowledgements
Introduction
Storytelling in management practice : definitions, rhetoric, assumptions
Introduction
Theoretical foundations and conceptualizations of storytelling in management practice
Storytelling at the macro level : constructing the organization
Introduction
Storytelling at the meso level : sensemaking in organizations
Storytelling at the micro-level : weaving or weakening the organization's social fabric
Dynamics of storytelling in management practice
Conclusion
Methodological appendix
References.
Introduction
Storytelling in management practice : definitions, rhetoric, assumptions
Introduction
Theoretical foundations and conceptualizations of storytelling in management practice
Storytelling at the macro level : constructing the organization
Introduction
Storytelling at the meso level : sensemaking in organizations
Storytelling at the micro-level : weaving or weakening the organization's social fabric
Dynamics of storytelling in management practice
Conclusion
Methodological appendix
References.