Airport marketing/ Nigel Halpern and Anne Graham.
2013
HE9797.4.E3 H35 2013
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Details
Title
Airport marketing/ Nigel Halpern and Anne Graham.
Author
Halpern, Nigel.
ISBN
9780415529389 (hbk. : alk. paper)
9780415529396 (pbk. : alk. paper)
9780203117903 (electronic bk.)
9780415529396 (pbk. : alk. paper)
9780203117903 (electronic bk.)
Publication Details
New York : Routledge, 2013.
Language
English
Description
xvii, 225 p. : ill.
Call Number
HE9797.4.E3 H35 2013
Dewey Decimal Classification
387.7/360688
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Added Author
Graham, Anne.
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Online Resources > Ebooks
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Table of Contents
Introduction
The airport marketing environment
The market for airport services
Airport marketing research
Airport marketing planning
The airport product
Airport pricing
Promotion of airports
Airport distribution.
The airport marketing environment
The market for airport services
Airport marketing research
Airport marketing planning
The airport product
Airport pricing
Promotion of airports
Airport distribution.