Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz.
2013
HF5415.125 .B347 2013
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Details
Title
Marketing database analytics [electronic resource] transforming data for competitive advantage / Andrew D. Banasiewicz.
Author
ISBN
9780415657877
9780415657884
9780203076460 (electronic bk.)
9780415657884
9780203076460 (electronic bk.)
Publication Details
New York ; Oxfordshire, England : Routledge, c2013.
Language
English
Description
1 online resource (xix, 376 p.) : ill.
Call Number
HF5415.125 .B347 2013
Dewey Decimal Classification
658.800285/574
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from title page (ebrary, viewed July 31, 2013).
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