Marketing for cultural organizations [electronic resource] new strategies for attracting and engaging audiences / Bonita M. Kolb.
2013
PN1590.M27 .K65 2013
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Details
Title
Marketing for cultural organizations [electronic resource] new strategies for attracting and engaging audiences / Bonita M. Kolb.
Author
Kolb, Bonita M.
ISBN
9780415626958
9780415626972
9780415626958 (electronic bk.)
9780415626972
9780415626958 (electronic bk.)
Publication Details
New York ; Oxfordshire, England : Routledge, c2013.
Language
English
Description
1 online resource (ix, 190 p.)
Call Number
PN1590.M27 .K65 2013
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from title page (ebrary, viewed August 9, 2013).
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