Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena.
2013
HD59.2 .C65 2013
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Details
Title
Contemporary perspectives on corporate marketing [electronic resource] contemplating corporate branding, marketing and communications in the twenty-first century / edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena.
ISBN
9780415662093
9780203072707 (electronic bk.)
9780203072707 (electronic bk.)
Publication Details
Oxfordshire, England ; New York : Routledge, c2013.
Language
English
Description
1 online resource (xix, 156 p.).
Call Number
HD59.2 .C65 2013
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references at the end of each chapters and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from title page (ebrary, viewed August 12, 2013).
Series
Routledge interpretive marketing research series ; 17.
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