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000911157 020__ $$z9781611329858 (hardback)
000911157 020__ $$z9781611329865 (paperback)
000911157 020__ $$a9781611329872$$q(electronic bk.)
000911157 035__ $$a(MiAaPQ)EBC1378900
000911157 035__ $$a(Au-PeEL)EBL1378900
000911157 035__ $$a(CaPaEBR)ebr10759565
000911157 035__ $$a(OCoLC)861541230
000911157 040__ $$aMiAaPQ$$beng$$erda$$epn$$cMiAaPQ$$dMiAaPQ
000911157 050_4 $$aHF5803$$b.B47 2013
000911157 0820_ $$a658.8003$$223
000911157 1001_ $$aBerger, Arthur Asa,$$d1933-
000911157 24510 $$aDictionary of advertising and marketing concepts /$$cArthur Asa Berger.
000911157 264_1 $$aWalnut Creek, CA :$$bLeft Coast Press,$$c[2013]
000911157 264_4 $$c©2013
000911157 300__ $$a1 online resource (144 pages) :$$billustrations
000911157 336__ $$atext$$2rdacontent
000911157 337__ $$acomputer$$2rdamedia
000911157 338__ $$aonline resource$$2rdacarrier
000911157 504__ $$aIncludes bibliographical references.
000911157 506__ $$aAccess limited to authorized users.
000911157 520__ $$a"From AdBusters to viral marketing, this brief dictionary of ideas and concepts contains over 100 extended, illuminating entries to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. For the neophyte professional, it describes the various players and strategies of the industry. For the student, it summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. For everyone, it helps explain the cultural, economic, and psychological role that advertising concepts play in society. A handy introduction for students and a quick reference for young professionals"--$$cProvided by publisher.
000911157 588__ $$aDescription based on print version record.
000911157 650_0 $$aAdvertising$$vDictionaries.
000911157 650_0 $$aMarketing$$vDictionaries.
000911157 655_0 $$aElectronic books
000911157 77608 $$iPrint version:$$aBerger, Arthur Asa.$$tDictionary of advertising and marketing concepts.$$dWalnut Creek, CA : Left Coast Press, [2013]$$z9781611329865$$w(DLC)  2013024530
000911157 852__ $$bebk
000911157 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=1378900$$zOnline Access
000911157 909CO $$ooai:library.usi.edu:911157$$pGLOBAL_SET
000911157 980__ $$aBIB
000911157 980__ $$aEBOOK
000911157 982__ $$aEbook
000911157 983__ $$aOnline