TY  - GEN
T1  - The new brand spirit :how communicating sustainability builds brands, reputations and profits /
AU  - Conrad, Christian A.,
AU  - Thompson, Marjorie,
CN  - HF5414
ID  - 912379
KW  - Social responsibility of business.
KW  - Sustainable development
KW  - Social marketing.
SN  - 9781317023043
TI  - The new brand spirit :how communicating sustainability builds brands, reputations and profits /
LK  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4436110
UR  - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4436110
ER  -