The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan.
2016
HF5415.32 .T748 2016
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Details
Title
The irrational consumer : applying behavioural economics to your business strategy / Enrico Trevisan.
Author
ISBN
9781472413444
9781317026945 (electronic bk.)
9781317026945 (electronic bk.)
Published
London, [England] ; New York, New York : Routledge, 2016.
Copyright
©2013
Language
English
Description
1 online resource (156 pages) : illustrations
Call Number
HF5415.32 .T748 2016
Dewey Decimal Classification
658.4/012
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Trevisan, Enrico. Irrational consumer : applying behavioural economics to your business strategy. London, [England] ; New York, New York : Routledge, 2016, c2013 9781472413444
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