Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.
2017
HF5415.3 .B786 2017
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Details
Title
Marketing scales handbook. Multi-item measures for consumer insight research. Volume 9 / Gordon C. Bruner II.
ISBN
9780692845936 (electronic bk.)
Published
Fort Worth, Texas : GCBII Productions, LLC, 2017.
Copyright
©2017
Language
English
Description
1 online resource (676 pages)
Call Number
HF5415.3 .B786 2017
Dewey Decimal Classification
658.827
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from PDF title page (ebrary, viewed May 8, 2017).
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