@article{912841,
      author = {Coussement, Kristof, and Bock, Koen W. de, and Neslin,  Scott A.,},
      url = {http://library.usi.edu/record/912841},
      title = {Advanced database marketing : innovative methodologies and  applications for managing customer relationships /},
      recid = {912841},
      pages = {1 online resource (382 pages) :},
}