Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
2016
HF5415.126 .A377 2016
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Details
Title
Advanced database marketing : innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock and Scott A. Neslin.
ISBN
9781409444619
9781317185284 (electronic bk.)
9781317185284 (electronic bk.)
Published
London, England ; New York, New York : Routledge, 2016.
Copyright
©2013
Language
English
Description
1 online resource (382 pages) : illustrations, tables
Call Number
HF5415.126 .A377 2016
Dewey Decimal Classification
658.8120285574
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on print version record.
Available in Other Form
Print version: Advanced database marketing : innovative methodologies and applications for managing customer relationships. London, England ; New York, New York : Routledge, 2016, c2013 9781409444619
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