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Table of Contents
Intro; Preface; Contents; List of Figures; List of Tables; Part I: Speaking in English: Getting Started; 1: An Anglo-Saxon Ethos; 1 Anglo Communication Culture and Its Weight in the World Today; What Is Anglo Communication Culture?; Anglo Communication Culture and the Global, Digital Age; 2 Cultural Competence: Developing an "Anglo-Saxon" Ethos; Cultural Competence as Part of Communicational Competence; Cultural Competence; An "Anglo-Saxon" Ethos, or Speaking Personality; An Anglo-Saxon Ethos: An Essential in Today's Global Workplace; References; 2: Genre and Generic Competence
1 Three Speech Openings2 Genre and Generic Competence; 3 "Persuasive" Versus "Informative" Speeches; References; 3: A Discourse Analysis Approach to Public Speaking Genres; 1 Discourse as Language That Is Staged; 2 Enclosing Scene; 3 Generic Scene; President Obama's Charleston Eulogy: An Example of Two Enclosing Scenes; 4 Scenography; Reference; 4: Public Speaking Versus Conversation; 1 The Hybrid Nature of Public Speaking; 2 Two Types of Orality; 3 Public Speaking as Formal Orality; 4 Oral Monologue; 5 The Speaker-Addressee Relation; Live Audience and Secondary Audience
The Asymmetry Dividing Speaker and AudienceConnecting with the Audience; Staging an Interaction; References; 5: Elaborate Orality: Speaking from a Script; 1 Strategies of Production; 2 Strategies of Delivery; 3 A Rare Example of Prepared Orality: Robert Kennedy; 4 "Listenability"; 5 The Illusion of Spontaneous Speech; References; Part II: Staging an Interaction with Your Audience; 6: Comparisons Between the Language of Conversation, Writing and Public Speaking; 1 An Example of Conversation; 2 An Example of Writing; 3 Transposing a Written Text into Oral Monologue
4 An Example of a SpeechReferences; 7: Talking to Your Audience; 1 Language to Talk to Your Audience; 2 Question + Answer; 3 Taking Questions from the Audience: Announce Your Policy; 4 "Ladies and Gentlemen", "Fellow Delegates": Terms of Address; 5 Attention-Getters; Types of Attention-Getters; Relate a Personal Experience; "Imagine That"; Simulate a Journey; Ask a Question/Several Questions; Quote; Tell the Story Behind the Speech; 6 Direct Speech; 7 Presenting Your Thought Process in the form of a Dialogue; Reference; 8: Anchoring Your Speech in the Context of Delivery
1 Develop Your Own Personal EthosSpeak in Your Own Name; 2 Speaking in the Name of a Community (Collective Ethos); 3 Referring to the Here and Now; Reference; 9: Rhetorical Staging; 1 Integrating the Audience into a Wider Community; 2 An Example of a Political Campaign Speech; 3 A Product Launch: Steve Jobs Presents the First Macintosh Computer; Reference; 10: Delivery, or Actio; 1 Speech as Performance; 2 Body Language; 3 Eye Contact and Reading from a Script; 4 The Layout of Your Script; 5 Vocalics; Conversational Versus Declamatory Speaking Style; Variation in Volume and Speed
1 Three Speech Openings2 Genre and Generic Competence; 3 "Persuasive" Versus "Informative" Speeches; References; 3: A Discourse Analysis Approach to Public Speaking Genres; 1 Discourse as Language That Is Staged; 2 Enclosing Scene; 3 Generic Scene; President Obama's Charleston Eulogy: An Example of Two Enclosing Scenes; 4 Scenography; Reference; 4: Public Speaking Versus Conversation; 1 The Hybrid Nature of Public Speaking; 2 Two Types of Orality; 3 Public Speaking as Formal Orality; 4 Oral Monologue; 5 The Speaker-Addressee Relation; Live Audience and Secondary Audience
The Asymmetry Dividing Speaker and AudienceConnecting with the Audience; Staging an Interaction; References; 5: Elaborate Orality: Speaking from a Script; 1 Strategies of Production; 2 Strategies of Delivery; 3 A Rare Example of Prepared Orality: Robert Kennedy; 4 "Listenability"; 5 The Illusion of Spontaneous Speech; References; Part II: Staging an Interaction with Your Audience; 6: Comparisons Between the Language of Conversation, Writing and Public Speaking; 1 An Example of Conversation; 2 An Example of Writing; 3 Transposing a Written Text into Oral Monologue
4 An Example of a SpeechReferences; 7: Talking to Your Audience; 1 Language to Talk to Your Audience; 2 Question + Answer; 3 Taking Questions from the Audience: Announce Your Policy; 4 "Ladies and Gentlemen", "Fellow Delegates": Terms of Address; 5 Attention-Getters; Types of Attention-Getters; Relate a Personal Experience; "Imagine That"; Simulate a Journey; Ask a Question/Several Questions; Quote; Tell the Story Behind the Speech; 6 Direct Speech; 7 Presenting Your Thought Process in the form of a Dialogue; Reference; 8: Anchoring Your Speech in the Context of Delivery
1 Develop Your Own Personal EthosSpeak in Your Own Name; 2 Speaking in the Name of a Community (Collective Ethos); 3 Referring to the Here and Now; Reference; 9: Rhetorical Staging; 1 Integrating the Audience into a Wider Community; 2 An Example of a Political Campaign Speech; 3 A Product Launch: Steve Jobs Presents the First Macintosh Computer; Reference; 10: Delivery, or Actio; 1 Speech as Performance; 2 Body Language; 3 Eye Contact and Reading from a Script; 4 The Layout of Your Script; 5 Vocalics; Conversational Versus Declamatory Speaking Style; Variation in Volume and Speed