Macro-social marketing insights : systems thinking for wicked problems / edited by Ann-Marie Kennedy.
2020
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Title
Macro-social marketing insights : systems thinking for wicked problems / edited by Ann-Marie Kennedy.
ISBN
9780429839306 (electronic book)
0429839308 (electronic book)
9781138322080
1138322083
0429839308 (electronic book)
9781138322080
1138322083
Published
New York, NY : Routledge, 2020.
Language
English
Description
1 online resource (272 pages) : illustrations.
Dewey Decimal Classification
658.8
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on print version record.
Added Author
Added Corporate Author
Series
Routledge interpretive marketing research series.
Available in Other Form
Print version: 1138322083
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