@article{914469,
      recid = {914469},
      author = {Noam, Eli M.,},
      title = {Managing media and digital organizations /},
      pages = {1 online resource},
      note = {1. Introduction -- 2. The Information Environment -- 3.  Production Management in Media and Information -- 4.  Technology Management in Media and Information Firms -- 5.  Human Resource Management for Media and Information Firms  -- 6. Financing Media, Information, and Communication7.  Intellectual Asset Management -- 8. Managing Law and  Regulation -- 9. Demand and Market Analysis for Media and  Technology -- 10. Marketing of Media and Information -- 11.  Pricing of Media and Information -- 12. Distribution of  Media and Information -- 13. Accounting in Media and  Information Firms -- 14. Strategy Planning in Media and  Information Firms -- 15. Concluding Observations.},
      abstract = {What does it take for success in the media business?  Creativity, innovation, and performance, of course. Plus  experience and good judgment. However, it also requires an  understanding of the principles and tools of management.  This book summarizes the major dimensions of a business  school curriculum and applies them to the entire media,  media-tech, and digital sectors. Its chapters cover - in a  jargonless, non-technical way - the major management  functions. First, creating a media product: the financing  of projects and the management of technology, HR,  production operations, intellectual assets, and government  relations. Second, harvesting the product created: market  research, marketing, pricing, and distribution. And third,  is the control loop: media accounting and strategy  planning. The book's interdisciplinary approach goes beyond  an industry-by-industry coverage and centers around  management functions. In the process, this book becomes an  indispensable resource for those aiming for a career in the  media and digital field, both in startups and established  organizations. It is also a work that helps advance the  entire field - the management of information resources and  products - to a more central role in business analysis.  This book is designed to help those already in the sector  or those joining it to become creative managers and  managerial creatives. It aims to make managers in this  field more knowledgeable, less blinded by hype, more  effective, more productive, and more responsible.},
      url = {http://library.usi.edu/record/914469},
}