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000914469 020__ $$a9783319712888$$q(electronic book)
000914469 020__ $$a3319712888$$q(electronic book)
000914469 020__ $$z331971287X
000914469 020__ $$z9783319712871
000914469 035__ $$aSP(OCoLC)on1084333915
000914469 035__ $$aSP(OCoLC)1084333915
000914469 040__ $$aYDX$$beng$$erda$$cYDX$$dOH1$$dOCLCF$$dGW5XE
000914469 049__ $$aISEA
000914469 050_4 $$aP96.M34$$bN63 2018
000914469 08204 $$a302.23068$$223
000914469 1001_ $$aNoam, Eli M.,$$eauthor.
000914469 24510 $$aManaging media and digital organizations /$$cEli M. Noam.
000914469 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2018]
000914469 300__ $$a1 online resource
000914469 336__ $$atext$$btxt$$2rdacontent
000914469 337__ $$acomputer$$bc$$2rdamedia
000914469 338__ $$aonline resource$$bcr$$2rdacarrier
000914469 500__ $$a1. Introduction -- 2. The Information Environment -- 3. Production Management in Media and Information -- 4. Technology Management in Media and Information Firms -- 5. Human Resource Management for Media and Information Firms -- 6. Financing Media, Information, and Communication7. Intellectual Asset Management -- 8. Managing Law and Regulation -- 9. Demand and Market Analysis for Media and Technology -- 10. Marketing of Media and Information -- 11. Pricing of Media and Information -- 12. Distribution of Media and Information -- 13. Accounting in Media and Information Firms -- 14. Strategy Planning in Media and Information Firms -- 15. Concluding Observations.
000914469 506__ $$aAccess limited to authorized users.
000914469 520__ $$aWhat does it take for success in the media business? Creativity, innovation, and performance, of course. Plus experience and good judgment. However, it also requires an understanding of the principles and tools of management. This book summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover - in a jargonless, non-technical way - the major management functions. First, creating a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, harvesting the product created: market research, marketing, pricing, and distribution. And third, is the control loop: media accounting and strategy planning. The book's interdisciplinary approach goes beyond an industry-by-industry coverage and centers around management functions. In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and established organizations. It is also a work that helps advance the entire field - the management of information resources and products - to a more central role in business analysis. This book is designed to help those already in the sector or those joining it to become creative managers and managerial creatives. It aims to make managers in this field more knowledgeable, less blinded by hype, more effective, more productive, and more responsible.
000914469 650_0 $$aMass media$$xManagement.
000914469 650_0 $$aDigital media$$xManagement.
000914469 77608 $$iPrint version: $$z331971287X$$z9783319712871$$w(OCoLC)1007087955
000914469 852__ $$bebk
000914469 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-319-71288-8$$zOnline Access$$91397441.1
000914469 909CO $$ooai:library.usi.edu:914469$$pGLOBAL_SET
000914469 980__ $$aEBOOK
000914469 980__ $$aBIB
000914469 982__ $$aEbook
000914469 983__ $$aOnline
000914469 994__ $$a92$$bISE