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Intro; Preface; Contents; Abbreviations; List of Figures; List of Graphs; List of Tables; List of Appendixes; Chapter 1 Introducing Discourse Analysis in EU Politics; What Is Discourse Analysis?; Discourse Analysis in the Study of the EU; Scope of Research; Approaches and Research Themes; What Can't Discourse Analysis Be Used for?; The Aim of the Book and Its Approach to Discourse Analysis; Structure of the Book; References; Chapter 2 Discourse Analysis as a Research Strategy; Agency-Structure as a Continiuum; Discursive Conflict-Consensus as a Continiuum; Causality and Types of Explanations

Discourse Analysis and TimeMulti-theoretical Analysis and Counterfactual Reasoning; Ideas, Discourse and Institutions: A General Analytical Framework; References; Chapter 3 Discourse Analysis, Data and Research Techniques; What to Read?; Documents; Interviews and 'Naturally Occurring Talk'; Survey Questionnaires; Non-linguistic Data; How to Read?; Content Analysis and Computer-Assisted Text Analysis; Problem Perception Analysis; References; Chapter 4 Discourse and EU Policy-Making; Reforms and Actors in the CAP; A Mechannism of Resistance: Discursive Path-Dependency

Two Conditions for Transformation: One Necessary and One ConduciveFirst Mechanism of Transformation: Discursive Ambiguity; Second Mechanism of Transformation: Translation; Third Mechanism of Transformation: Discursive Entrepreneurship; Fourth Mechannism of Transformation: Expertise; Expertise in EU Policy-Making; References; Chapter 5 Discourse and the Strategic Usage of Europe; 'Europe' as a Strategic Discursive Resource; Three Conditions Conducive for the Strategic Usage of Discourse; How Can It Be Determined Whether Decision-Makers Invoke Discourse Strategically?

The Usage of Europe in BankingIreland; Denmark; Comparing Ireland and Denmark; References; Chapter 6 Discourse, Myths and Emotions in EU Politics; Myths and Emotions in EU Politics; Discursive Institutionalism on Political Myths and Emotions; Green and Social Europe: Myths and Emotions; The Production of Europe 2020; The Reception of Green and Social Europe: Sectoral and Institutional Resonance; The Emotional Appeal of Green and Social Europe; Explaining the Reproduction of Green and Social Europe: Desire and Self-Blockage; References; Chapter 7 Visual Discourse, Imagery and EU Politics

Visual Discourse, Symbols and ImageryThe Roles of Imagery in 'Green Europe' Politics; Comparisons Across Units: The Multiple Roles of Imagery and Institutionalised Opposition; Temporal Comparisons: Dialectic Organisational Interests and Friendly 'Othering'; Appendix 1: Images Scores Directorate-General for Environment-Environment for Europeans; Appendix 2: Images Scores European Environmental Bureau-METAMORPHOSIS; References; Chapter 8 Taking Stock and Looking Ahead; Theory-Building Challenges; Research Design Challenges; Revisiting a General Analytical Framework; References; Index

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