Competitive branding strategies : managing performance in emerging markets / Rajagopal.
2019
HF5415.1255 .B73 2019
Formats
| Format | |
|---|---|
| BibTeX | |
| MARCXML | |
| TextMARC | |
| MARC | |
| DublinCore | |
| EndNote | |
| NLM | |
| RefWorks | |
| RIS |
Linked e-resources
Linked Resource
Concurrent users
Unlimited
Authorized users
Authorized users
Document Delivery Supplied
Can lend chapters, not whole ebooks
Details
Title
Competitive branding strategies : managing performance in emerging markets / Rajagopal.
Author
ISBN
9783030249335 (electronic book)
3030249336 (electronic book)
9783030249328
3030249336 (electronic book)
9783030249328
Published
Cham, Switzerland : Palgrave Macmillan, [2019]
Language
English
Description
1 online resource : illustrations
Call Number
HF5415.1255 .B73 2019
Dewey Decimal Classification
658.8/27
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on October 11, 2019).
Available in Other Form
Print version: 9783030249328
Linked Resources
Record Appears in