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000915459 020__ $$a9781496217486 $$q(electronic book)
000915459 020__ $$a1496217489 $$q(electronic book)
000915459 020__ $$z9781496200563
000915459 020__ $$z149620056X
000915459 035__ $$a(NhCcYBP)EBC5946767
000915459 040__ $$aNhCcYBP$$cNhCcYBP
000915459 043__ $$anwjm---
000915459 050_4 $$aF1887$$b.B73 2019
000915459 08204 $$a972.92/06$$223
000915459 24500 $$aBrand Jamaica :$$breimagining a national image and identity /$$cedited and with an introduction by Hume Johnson and Kamille Gentles-Peart.
000915459 264_1 $$aLincoln :$$bUniversity of Nebraska Press,$$c[2019]
000915459 300__ $$a1 online resource (xxxiii, 214 pages)
000915459 336__ $$atext$$btxt$$2rdacontent
000915459 337__ $$acomputer$$bc$$2rdamedia
000915459 338__ $$aonline resource$$bcr$$2rdacarrier
000915459 504__ $$aIncludes bibliographical references and index.
000915459 5050_ $$aBetween fame and infamy: the dialectical tension in Jamaica's nation brand / Hume Johnson -- Branding the nation: a rhetorical analysis of the Jamaica Tourist Board's commercial campaigns / Nickesia Gordon -- Women of "paradise": tourism discourses and the lived realities of Jamaican women in the United States / Kamille Gentles-Peart -- Brand Jamaica and the economic cost of homophobia: initiating a conversation / Anna Kasafi Perkins -- An (un)easy sell: rebrandings of Jamaica in Marlon James's A brief history of seven killings and its French and Spanish translations / Laetitia Saint-Loubert-- Brand Kingston: re-imagining Jamaica's capital city / Hume Johnson -- Hold on to what you got: intellectual property and Jamaican symbols and culture / Steffen Mussche-Johansen and Hume Johnson -- Final thoughts / Hume Johnson and Kamille Gentles-Peart.
000915459 506__ $$aAccess limited to authorized users
000915459 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000915459 588__ $$aDescription based on print version record.
000915459 650_0 $$aGroup identity$$zJamaica.
000915459 650_0 $$aNational characteristics, Jamaican.
000915459 7001_ $$aJohnson, Hume N.,$$eeditor.
000915459 7001_ $$aGentles-Peart, Kamille,$$eeditor.
000915459 7102_ $$aProQuest (Firm)
000915459 77608 $$iPrint version: $$z9781496200563$$z149620056X$$w(DLC)  2019015631
000915459 852__ $$bebk
000915459 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5946767$$zOnline Access
000915459 909CO $$ooai:library.usi.edu:915459$$pGLOBAL_SET
000915459 980__ $$aEBOOK
000915459 980__ $$aBIB
000915459 982__ $$aEbook
000915459 983__ $$aOnline