Advances in advertising research X : multiple touchpoints in brand communication / Enrique Bigne, Sara Rosengren, editors.
2019
HF5823
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Citation
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Linked Resource
Concurrent users
Unlimited
Authorized users
Authorized users
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Details
Title
Advances in advertising research X : multiple touchpoints in brand communication / Enrique Bigne, Sara Rosengren, editors.
ISBN
9783658248789 (electronic book)
3658248785 (electronic book)
9783658248772
3658248785 (electronic book)
9783658248772
Published
Wiesbaden, Germany : Springer Gabler, 2019.
Language
English
Description
1 online resource (xi, 240 pages) : illustrations
Item Number
10.1007/978-3-658-24878-9 doi
Call Number
HF5823
Dewey Decimal Classification
659.1
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed October 9, 2019).
Added Author
Series
European advertising academy, 2626-0328
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