TY  - GEN
AU  - Berger, Arthur Asa,
CN  - HF5415.1255
DO  - 10.1007/978-3-030-24709-6
DO  - doi
ID  - 916148
KW  - Branding (Marketing)
KW  - Business names
LK  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-24709-6
SN  - 9783030247096
SN  - 3030247090
T1  - Brands and cultural analysis /
TI  - Brands and cultural analysis /
UR  - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-24709-6
ER  -