000916148 000__ 02081cam\a2200421Ii\4500
000916148 001__ 916148
000916148 005__ 20230306150526.0
000916148 006__ m\\\\\o\\d\\\\\\\\
000916148 007__ cr\cn\nnnunnun
000916148 008__ 191031s2019\\\\sz\\\\\\o\\\\\000\0\eng\d
000916148 020__ $$a9783030247096$$q(electronic book)
000916148 020__ $$a3030247090$$q(electronic book)
000916148 020__ $$z9783030247089
000916148 020__ $$z3030247082
000916148 0247_ $$a10.1007/978-3-030-24709-6$$2doi
000916148 035__ $$aSP(OCoLC)on1125948786
000916148 035__ $$aSP(OCoLC)1125948786
000916148 040__ $$aGW5XE$$beng$$erda$$epn$$cGW5XE$$dN$T$$dPIT$$dUKMGB
000916148 049__ $$aISEA
000916148 050_4 $$aHF5415.1255
000916148 08204 $$a658.8/27$$223
000916148 1001_ $$aBerger, Arthur Asa,$$d1933-$$eauthor.
000916148 24510 $$aBrands and cultural analysis /$$cArthur Asa Berger.
000916148 264_1 $$aCham :$$bPalgrave Macmillan,$$c2019.
000916148 300__ $$a1 online resource (166 pages)
000916148 336__ $$atext$$btxt$$2rdacontent
000916148 337__ $$acomputer$$bc$$2rdamedia
000916148 338__ $$aonline resource$$bcr$$2rdacarrier
000916148 5050_ $$aPart I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda.
000916148 506__ $$aAccess limited to authorized users.
000916148 588__ $$aDescription based on print version record.
000916148 650_0 $$aBranding (Marketing)$$xSocial aspects.
000916148 650_0 $$aBusiness names$$xSocial aspects.
000916148 77608 $$iPrint version:$$aBerger, Arthur Asa.$$tBrands and cultural analysis.$$dCham : Springer International Publishing 2019$$z9783030247089$$w(OCoLC)1104071821
000916148 852__ $$bebk
000916148 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-24709-6$$zOnline Access$$91397441.1
000916148 909CO $$ooai:library.usi.edu:916148$$pGLOBAL_SET
000916148 980__ $$aEBOOK
000916148 980__ $$aBIB
000916148 982__ $$aEbook
000916148 983__ $$aOnline
000916148 994__ $$a92$$bISE