Introduction
Part I: The Commodification of the Millennial Audience : 1. Commodifying the Resistance: Wokeness, Whiteness and the Historical Persistence of Racism / Christopher P. Campbell
2. Tweet Black-ish to Make Black Lives Matter: Race and Agenda Setting in the Age of Millennials / Natalie Hopkinson and Sharifa Simon-Roberts
3. Reading Race and Religion in Aziz Ansari's Master of None / Nadeen Kharputly
4. Quaring Queer Eye: Millennials, Moral Licensing, Cleansing and the Queer Eye Reboot / Robert D. Byrd, Jr.
5. #BaltimoreUprising: Race, Representation and Millennial Engagement in Digital Media / Cheryl Jenkins
Part II: Representation as Resistance : 6. The Role of Parody in Decoding Media Text: Saturday Night Live and the Immigration Narrative / Daleana Phillips
7. #DCNative: Examining Community Identity, Representation and Resistance in Washington, D.C. / Loren Saxton Coleman
8. Calling out Racism for What It Is: Memes, BBQ Becky and the Oppositional Gaze / Jessica Maddox
9. Latina/o Millennials in a Post-TV Network World: Anti-Stereotypes in the Transmedia Edutainment Web TV Series East Los High / Celeste González de Bustamante and Jessica Retis
10. #DontTrendOnMe: Addressing Appropriation of Native Americanness in Millennial Social Media / Ashley Cordes and Debra Merskin
11. (Un)covering International Secret Agents: Constituting a Post-Network Asian American Identity through Self-Representation / Vincent N. Pham and Alison Yeh Cheung
12. "Being Black at Southern Miss": The Mythology of the African American True Believer / Marcus J. Coleman
13. Making Meaning of the Messages: Black Millennials, Film and Critical Race Media Literacy / Jayne Cubbage
Index
About the Contributors.