Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.
2020
HF5415.13 .M3195 2020
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Title
Digital disruption in marketing and communications : a strategic and organizational approach / Edoardo Magnotta.
Author
ISBN
9780429203572 (electronic book)
0429203578 (electronic book)
9780429512032 (electronic book)
0429512031 (electronic book)
9780429518898 (electronic book)
0429518897 (electronic book)
9780429515460 (electronic book)
0429515464 (electronic book)
9780367196295
0429203578 (electronic book)
9780429512032 (electronic book)
0429512031 (electronic book)
9780429518898 (electronic book)
0429518897 (electronic book)
9780429515460 (electronic book)
0429515464 (electronic book)
9780367196295
Published
Abingdon, Oxon ; New York, NY : Routledge, 2020.
Copyright
©2020
Language
English
Description
1 online resource (xiii, 229 pages.)
Call Number
HF5415.13 .M3195 2020
Dewey Decimal Classification
658.8/02
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users
Reproduction
Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
Source of Description
Description based on online resource; title from digital title page (viewed on November 21, 2019).
Added Corporate Author
Series
Routledge studies in marketing ; 8.
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