000916707 000__ 03389cam\a2200469Ki\4500
000916707 001__ 916707
000916707 005__ 20210515184905.0
000916707 006__ m\\\\\o\\d\\\\\\\\
000916707 007__ cr\cn\nnnunnun
000916707 008__ 191202s2019\\\\ilua\\\\ob\\\\001\0\eng\d
000916707 020__ $$a9780226660295$$q(electronic book)
000916707 020__ $$a022666029X$$q(electronic book)
000916707 020__ $$z9780226660011
000916707 020__ $$z022666001X
000916707 020__ $$z9780226660158
000916707 020__ $$z022666015X
000916707 035__ $$a(NhCcYBP)EBC5968686
000916707 040__ $$aNhCcYBP$$cNhCcYBP
000916707 043__ $$an-us---
000916707 050_4 $$aHF5415.1$$b.L64 2019
000916707 08204 $$a381.089/09073$$223
000916707 1001_ $$aLogemann, Jan L.,$$eauthor.
000916707 24510 $$aEngineered to sell :$$bEuropean emigrés and the making of consumer capitalism /$$cJan L. Logemann.
000916707 264_1 $$aChicago ;$$aLondon :$$bThe University of Chicago Press,$$c2019.
000916707 264_4 $$c©2019
000916707 300__ $$a1 online resource (371 pages) :$$billustrations.
000916707 336__ $$atext$$btxt$$2rdacontent
000916707 337__ $$acomputer$$bc$$2rdamedia
000916707 338__ $$aonline resource$$bcr$$2rdacarrier
000916707 504__ $$aIncludes bibliographical references and index.
000916707 5050_ $$aIntroduction: consumer engineers and the transnational origins of consumer capitalism -- The origins of "consumer engineering": interwar consumer capitalism in transatlantic perspective -- Section one: transformations in marketing and consumer research -- The rise of consumer engineering: american marketing at midcentury (1930s-1960s) -- The art of asking why: the "Vienna school" of market research and transfers in consumer psychology -- From mass persuasion to engineered consent: the impact of "European" psychology on the cognitive turn in marketing thought -- Hidden persuaders? Market researchers as "knowledge entrepreneurs" between business and the social sciences -- Section two: designing for sustained demand -- "Tastemakers" or "wastemakers"? Commercial design at midcentury (1930-1960) -- The designer as marketing expert: European immigrants and the professionalization of industrial and graphic design in the united states -- The commercialization of social engineering? Adapting radical design reform to american mass marketing -- "Streamlining everything": design, market research, and the postwar "american" world of goods -- Section three: transatlantic return voyages -- Bridging transatlantic divides: bringing consumer modernity "back" to Europe -- Corporate america and the international style: the transnational network of knoll associates between Europe and the united states -- The "return" to Europe: emigrés as cultural translators and the transformation of postwar European marketing -- Consumer engineering: challenges and legacies.
000916707 506__ $$aAccess limited to authorized users
000916707 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000916707 588__ $$aDescription based on print version record.
000916707 650_0 $$aMarketing$$zUnited States$$xHistory.
000916707 650_0 $$aConsumers$$zUnited States.
000916707 650_0 $$aImmigrants$$zUnited States.
000916707 7102_ $$aProQuest (Firm)
000916707 77608 $$iPrint version:$$aLogemann, Jan L.$$tEngineered to sell.$$dChicago ; London : The University of Chicago Press, 2019$$z9780226660011$$w(DLC)  2019012198
000916707 852__ $$bebk
000916707 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5968686$$zOnline Access
000916707 909CO $$ooai:library.usi.edu:916707$$pGLOBAL_SET
000916707 980__ $$aEBOOK
000916707 980__ $$aBIB
000916707 982__ $$aEbook
000916707 983__ $$aOnline