John Pearce and the rise of the mass food market in London, 1870-1930 / David W. Gutzke.
Gutzke, David W., 1949- author.
2019
TX910.5.P43
Available Online

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Title
John Pearce and the rise of the mass food market in London, 1870-1930 / David W. Gutzke.
Author
Gutzke, David W., 1949- author.
ISBN
9783030270957 (electronic book)
3030270955 (electronic book)
9783030270940
DOI
https://doi.org/10.1007/978-3-030-27095-7
Published
Cham : Palgrave Macmillan, 2019.
Language
English
Description
1 online resource (xv, 257 pages) : illustrations.
Item Number
10.1007/978-3-030-27095-7 doi
Call Number
TX910.5.P43
Dewey Decimal Classification
642.4
Summary
At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had ?done more than can be readily recognised to render London a sober city.? By studying Pearce?s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.
Bibliography, etc. Note
Includes bibliographical references and index.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed November 11, 2019).
Description based on print version record.
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1. Introduction
2. Pubs without Beer
3. From Philanthropy to Profits in London
4. From Penny Capitalist to Server of the Multitudes
5. Advent of the Mass Market
6. Catering Crisis in Edwardian England
7. Collapse of the British Tea Table Company
8. Starting Over
9. Into the War and Beyond
10. Conclusion.

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