@article{917126, recid = {917126}, author = {Gutzke, David W.,}, title = {John Pearce and the rise of the mass food market in London, 1870-1930 /}, pages = {1 online resource (xv, 257 pages) :}, abstract = {At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had ?done more than can be readily recognised to render London a sober city.? By studying Pearce?s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London.}, url = {http://library.usi.edu/record/917126}, doi = {https://doi.org/10.1007/978-3-030-27095-7}, }