TY - GEN AB - At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had ?done more than can be readily recognised to render London a sober city.? By studying Pearce?s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London. AU - Gutzke, David W., CN - TX910.5.P43 DO - 10.1007/978-3-030-27095-7 DO - doi ID - 917126 KW - Caterers and catering LK - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-27095-7 N2 - At the center of sweeping change to food retailing practices in Victorian and Edwardian England lies one man: John Pearce. An innovative businessman and a quintessential rags-to-riches success story, Pearce was at the forefront of the rise of the mass food market in London. With his catering company Pearce & Plenty, he fed millions of workers who wanted fast, nutritious, and tasty food. David W. Gutzke mines a wide range of primary sources to offer a portrait of a pivotal figure in London and a leader of the temperance catering movement who had ?done more than can be readily recognised to render London a sober city.? By studying Pearce?s companies as well as those of his competitors, this book documents a half century of changing consumption habits in London. SN - 9783030270957 SN - 3030270955 T1 - John Pearce and the rise of the mass food market in London, 1870-1930 / TI - John Pearce and the rise of the mass food market in London, 1870-1930 / UR - https://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-27095-7 ER -