Chapter 1. Introduction.- Chapter 2. Loneliness Essentialism and Mental Illness Stigmatization.- Chapter 3. Media Representation of Loneliness in China.- Chapter 4. Making sense of the lonely crowd, today. Youth, emotions and loneliness in a networked society.- Chapter 5. Lonelier than ever? Romania's forgotten Seniors.- Chapter 6. 'Experiences of loneliness; people with a learning disability and barriers to community inclusion'.- Chapter 7. The emotional public sphere and social media: performativity, mobilization and media hypes.- Chapter 8. Mediatised Emotions: A Framework for Understanding the Display of Affect in the Network Society.- Chapter 9. Communication of loneliness emotions in the online vlogs, and their moral value.- Chapter 10. Connected emotions on Tinder: the development of social skills and a digital self among users from Mexico City and Madrid.- Chapter 11. Emotions of belonging and playing families across borders in Sub-Saharan Africa.- Chapter 12. Loneliness as Advertising Strategy. A Structurational Perspective on Health and Social Interaction in German Adverts.- Chapter 13. Lonely Indian Housewives: Gendered Portrayal of Loneliness in Bollywood Cinema.- Chapter 14. Online connectedness as a cure for loneliness?.- Chapter 15. Biodigital influencers and the feeling of surprise they leave behind: new alternatives to fight loneliness in a networked society.- Chapter 16. In defence of social media: Towards a digital strategy of combating loneliness.- Chapter 17. Conclusion.