Cultural studies of LEGO : more than just bricks / Rebecca C. Hains, Sharon R. Mazzarella, editors.
2019
TS2301.T7 C85 2019
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Details
Title
Cultural studies of LEGO : more than just bricks / Rebecca C. Hains, Sharon R. Mazzarella, editors.
ISBN
9783030326647 (electronic book)
3030326640 (electronic book)
3030326632
9783030326630
3030326640 (electronic book)
3030326632
9783030326630
Published
Cham, Switzerland : Palgrave Macmillan, [2019]
Language
English
Description
1 online resource
Call Number
TS2301.T7 C85 2019
Dewey Decimal Classification
688.725
Summary
This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the worlds largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the childrens popular culture market alike.
Bibliography, etc. Note
Includes bibliographical references and index.
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Access limited to authorized users.
Source of Description
Description based on online resource; title from digital title page (viewed on December 18, 2019).
Available in Other Form
Print version: 9783030326630
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