000917460 000__ 02330cam\a2200433Ki\4500 000917460 001__ 917460 000917460 005__ 20230306150726.0 000917460 006__ m\\\\\o\\d\\\\\\\\ 000917460 007__ cr\cn\nnnunnun 000917460 008__ 191204s2019\\\\sz\\\\\\ob\\\\001\0\eng\d 000917460 020__ $$a9783030326647$$q(electronic book) 000917460 020__ $$a3030326640$$q(electronic book) 000917460 020__ $$z3030326632 000917460 020__ $$z9783030326630 000917460 035__ $$aSP(OCoLC)on1129169097 000917460 035__ $$aSP(OCoLC)1129169097 000917460 040__ $$aYDX$$beng$$erda$$cYDX$$dYDXIT$$dGW5XE 000917460 049__ $$aISEA 000917460 050_4 $$aTS2301.T7$$bC85 2019 000917460 08204 $$a688.725$$223 000917460 24500 $$aCultural studies of LEGO :$$bmore than just bricks /$$cRebecca C. Hains, Sharon R. Mazzarella, editors. 000917460 264_1 $$aCham, Switzerland :$$bPalgrave Macmillan,$$c[2019] 000917460 300__ $$a1 online resource 000917460 336__ $$atext$$btxt$$2rdacontent 000917460 337__ $$acomputer$$bc$$2rdamedia 000917460 338__ $$aonline resource$$bcr$$2rdacarrier 000917460 504__ $$aIncludes bibliographical references and index. 000917460 506__ $$aAccess limited to authorized users. 000917460 520__ $$aThis collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the worlds largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the childrens popular culture market alike. 000917460 588__ $$aDescription based on online resource; title from digital title page (viewed on December 18, 2019). 000917460 61020 $$aLEGO koncernen (Denmark) 000917460 650_0 $$aLEGO toys$$xSocial aspects. 000917460 7001_ $$aHains, Rebecca C.,$$d1976-$$eeditor. 000917460 7001_ $$aMazzarella, Sharon R.,$$eeditor. 000917460 77608 $$iPrint version: $$z3030326632$$z9783030326630$$w(OCoLC)1117551964 000917460 852__ $$bebk 000917460 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-32664-7$$zOnline Access$$91397441.1 000917460 909CO $$ooai:library.usi.edu:917460$$pGLOBAL_SET 000917460 980__ $$aEBOOK 000917460 980__ $$aBIB 000917460 982__ $$aEbook 000917460 983__ $$aOnline 000917460 994__ $$a92$$bISE