@article{917863,
      author = {Shrum, L. J.},
      url = {http://library.usi.edu/record/917863},
      title = {The psychology of entertainment media: blurring the lines  between entertainment and persuasion /},
      publisher = {Lawrence Erlbaum,},
      recid = {917863},
      pages = {xvi, 360 p. :},
      address = {Mahwah, NJ :},
      year = {2004},
}