TY - GEN T1 - The psychology of entertainment media:blurring the lines between entertainment and persuasion / DA - c2004. CY - Mahwah, NJ : AU - Shrum, L. J. CN - HF5827.9 PB - Lawrence Erlbaum, PP - Mahwah, NJ : PY - c2004. ID - 917863 KW - Subliminal advertising. KW - Advertising KW - Mass media KW - Persuasion (Psychology) KW - Manipulative behavior. TI - The psychology of entertainment media:blurring the lines between entertainment and persuasion / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=335586 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=335586 ER -