TY - GEN T1 - Media audience research :a guide for professionals / AU - Mytton, Graham, AU - Diem, Peter, AU - Dam, Piet Hein van, ET - Third edition. CN - P91.3 N1 - Revision of author's Handbook on radio and television audience research. ID - 919319 KW - Mass media SN - 9789351506447 TI - Media audience research :a guide for professionals / LK - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4440204 UR - https://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4440204 ER -