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000919319 020__ $$z9789351506430 
000919319 020__ $$a9789351506447 $$q(electronic book)
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000919319 050_4 $$aP91.3$$b.M98 2016
000919319 0820_ $$a302.2/072$$223
000919319 1001_ $$aMytton, Graham,$$eauthor.
000919319 24010 $$aHandbook on radio and television audience research
000919319 24510 $$aMedia audience research :$$ba guide for professionals /$$cGraham Mytton, Peter Diem and Piet Hein van Dam.
000919319 250__ $$aThird edition.
000919319 264_1 $$aThousand Oaks, California :$$bSAGE Publications, Incorporated,$$c2016.
000919319 300__ $$a1 online resource (298 pages) :$$billustrations
000919319 336__ $$atext$$2rdacontent
000919319 337__ $$acomputer$$2rdamedia
000919319 338__ $$aonline resource$$2rdacarrier
000919319 500__ $$aRevision of author's Handbook on radio and television audience research.
000919319 504__ $$aIncludes bibliographical references and index.
000919319 506__ $$aAccess limited to authorized users.
000919319 588__ $$aDescription based on print version record.
000919319 650_0 $$aMass media$$xResearch$$xMethodology.
000919319 7001_ $$aDiem, Peter,$$d1937-$$eauthor.
000919319 7001_ $$aDam, Piet Hein van,$$d1967-$$eauthor.
000919319 77608 $$iPrint version:$$aMytton, Graham.$$tMedia audience research : a guide for professionals.$$dThousand Oaks, California : SAGE Publications, Incorporated, 2016$$z9789351506430
000919319 852__ $$bebk
000919319 85640 $$3ProQuest Ebook Central Academic Complete $$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=4440204$$zOnline Access
000919319 909CO $$ooai:library.usi.edu:919319$$pGLOBAL_SET
000919319 980__ $$aEBOOK
000919319 980__ $$aBIB
000919319 982__ $$aEbook
000919319 983__ $$aOnline