@article{919362,
      note = {Includes index.},
      author = {Joshi, Atul,},
      url = {http://library.usi.edu/record/919362},
      title = {Winning a billion consumers : a disruptive approach for  success in India /},
      recid = {919362},
      pages = {1 online resource (281 pages) :},
}