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000921001 010__ $$a  2019029863
000921001 020__ $$a9781440873218$$q(electronic book)
000921001 020__ $$a1440873216$$q(electronic book)
000921001 020__ $$z9781440873201
000921001 035__ $$a(DLC)EBC5995748
000921001 040__ $$aNhCcYBP$$cNhCcYBP
000921001 042__ $$apcc
000921001 050_4 $$aHF5415.1255$$b.T65 2020
000921001 08200 $$a658.8/27$$223
000921001 1001_ $$aToft, Mark,$$eauthor.
000921001 24510 $$aAuthenticity :$$bbuilding a brand in an insincere age /$$cMark Toft, Jay Sunny, and Rich Taylor.
000921001 264_1 $$aSanta Barbara, California :$$bPraeger, an imprint of ABC-CLIO, LLC,$$c[2020]
000921001 300__ $$a1 online resource (xii, 198 pages)
000921001 336__ $$atext$$btxt$$2rdacontent
000921001 337__ $$acomputer$$bn$$2rdamedia
000921001 338__ $$aonline resource$$bnc$$2rdacarrier
000921001 504__ $$aIncludes bibliographical references and index.
000921001 5050_ $$aSetting the stage -- Why authenticity -- What authenticity requires -- Fixing an inauthentic brand -- Breaking bad habits, building better ones -- Select profiles in authenticity -- Profiles that show the perils of insincerity -- Using media authentically -- Assessment tools -- Closing thoughts.
000921001 506__ $$aAccess limited to authorized users
000921001 533__ $$aElectronic reproduction.$$bAnn Arbor, MI$$nAvailable via World Wide Web.
000921001 588__ $$aDescription based on online resource; title from digital title page (viewed on January 17, 2020).
000921001 650_0 $$aBranding (Marketing)
000921001 650_0 $$aAdvertising.
000921001 650_0 $$aAuthenticity (Philosophy)
000921001 7001_ $$aSunny, Jay,$$eauthor.
000921001 7001_ $$aTaylor, Rich,$$eauthor.
000921001 7102_ $$aProQuest (Firm)
000921001 77608 $$iPrint version:$$aToft, Mark.$$tAuthenticity$$dSanta Barbara, California : Praeger, an imprint of ABC-CLIO, LLC, [2020]$$z9781440873201$$w(DLC)  2019029862
000921001 852__ $$bebk
000921001 85640 $$3GOBI DDA$$uhttps://univsouthin.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/usiricelib-ebooks/detail.action?docID=5995748$$zOnline Access
000921001 909CO $$ooai:library.usi.edu:921001$$pGLOBAL_SET
000921001 980__ $$aEBOOK
000921001 980__ $$aBIB
000921001 982__ $$aEbook
000921001 983__ $$aOnline