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000922571 019__ $$a1121098402
000922571 020__ $$a9783030233433$$q(electronic book)
000922571 020__ $$a303023343X$$q(electronic book)
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000922571 0247_ $$a10.1007/978-3-030-23343-3$$2doi
000922571 035__ $$aSP(OCoLC)on1119539393
000922571 035__ $$aSP(OCoLC)1119539393$$z(OCoLC)1121098402
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000922571 049__ $$aISEA
000922571 050_4 $$aHF5415.5$$b.A48 2020eb
000922571 08204 $$a658.812$$223
000922571 1001_ $$aAlt, Rainer,$$d1964-$$eauthor.
000922571 24510 $$aSocial customer relationship management :$$bfundamentals, applications, technologies /$$cRainer Alt, Olaf Reinhold.
000922571 264_1 $$aCham :$$bSpringer,$$c[2020]
000922571 264_4 $$c©2020
000922571 300__ $$a1 online resource.
000922571 336__ $$atext$$btxt$$2rdacontent
000922571 337__ $$acomputer$$bc$$2rdamedia
000922571 338__ $$aonline resource$$bcr$$2rdacarrier
000922571 4901_ $$aManagement for professionals,$$x2192-8096
000922571 504__ $$aIncludes bibliographical references and index.
000922571 5050_ $$aSocial CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives.
000922571 506__ $$aAccess limited to authorized users.
000922571 520__ $$aSocial media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.
000922571 588__ $$aOnline resource; title from PDF title page (SpringerLink, viewed September 13, 2019).
000922571 650_0 $$aCustomer relations$$xManagement.
000922571 650_0 $$aSocial media$$xEconomic aspects.
000922571 7001_ $$aReinhold, Olaf,$$eauthor.
000922571 830_0 $$aManagement for professionals.
000922571 852__ $$bebk
000922571 85640 $$3SpringerLink$$uhttps://univsouthin.idm.oclc.org/login?url=http://link.springer.com/10.1007/978-3-030-23343-3$$zOnline Access$$91397441.1
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000922571 980__ $$aEBOOK
000922571 980__ $$aBIB
000922571 982__ $$aEbook
000922571 983__ $$aOnline
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