Social customer relationship management : fundamentals, applications, technologies / Rainer Alt, Olaf Reinhold.

Unlimited

Authorized users

Can lend chapters, not whole ebooks

Social customer relationship management : fundamentals, applications, technologies / Rainer Alt, Olaf Reinhold.

9783030233433 (electronic book)
303023343X (electronic book)
9783030233426

Cham : Springer, [2020]

©2020

English

1 online resource.

10.1007/978-3-030-23343-3 doi

HF5415.5 .A48 2020eb

658.812

Social media has received considerable attention, and many potential benefits, as well as concerns, are now being discussed. This book explores how social media can successfully support business processes in marketing, sales and service in the context of customer relationship management (CRM). It presents the fundamentals of Social CRM and shows how small and large companies alike have implemented it. In turn, the book presents analytic and operational software tools that offer features for enhancing and streamlining interactions with customers. The book concludes with an overview of essential design areas that businesses need to bear in mind when introducing social media into their CRM strategies. In this regard, it also points out key success factors, limitations, and data protection aspects.

Includes bibliographical references and index.

Access limited to authorized users.

Online resource; title from PDF title page (SpringerLink, viewed September 13, 2019).

Management for professionals.

Online Resources > Ebooks
All Resources