@article{922615,
      author = {Marinov, Marin, and Marinova, Svetla Trifonova. and  Larimo, Jorma. and Leposky, Tiina.},
      url = {http://library.usi.edu/record/922615},
      title = {International business and emerging economy firms, Volume  I,: Universal issues and the Chinese perspective /},
      publisher = {Palgrave Macmillan,},
      abstract = {How do firms from emerging economies strive for the  internationalization of their business? This comprehensive  two-volume collection tackles this question by taking a  closer look at underexplored issues, including bottom of  the pyramid (BoP) business models, value creation and  co-creation, employee commitment and the 'born global'  concept. Taking both a geographic and thematic approach to  the topic, the first volume addresses universal challenges  such as inclusive innovation, the ethics of corporate  leadership, and knowledge management, and also places a  special emphasis on China. Providing an overview of the  strategies and operations involved in internationalizing  Chinese firms, this book is an essential read for those  researching emerging markets and globalization in general,  as well as Asian Business more specifically.},
      recid = {922615},
      pages = {1 online resource (269 pages)},
      address = {Cham :},
      year = {2020},
}