@article{922714,
      recid = {922714},
      author = {Bug, Peter.},
      title = {Fashion and film : moving images and consumer behavior /},
      publisher = {Springer,},
      address = {Singapore :},
      pages = {1 online resource (305 pages)},
      year = {2019},
      abstract = {This book aims to explore various aspects of the use of  moving images in fashion retail and fashion apparel  companies in-store or online. The use of moving images is  growing in numbers and in relevance for consumers. Films  can be used in various forms by fashion businesses in  traditional media like cinema or TV and in modern forms  like in social media or moving images in high street  stores. The book provides a data-oriented analysis of the  state-of-the-art with certain future outlooks. Additional  areas of covering fashion in moving images, such as  'fashion company identity films or 'fashion and music  videos are covered in order to get a more complete analysis  from a consumer influenced perspective. Peter Bug is a  professor of Fashion Marketing at Reutlingen University in  Germany since 2000 and founding dean of the B. Sc. program  International Fashion Retail since 2010. 2005 he lectured  the Marketing and Marketing Research courses as full  professor for one semester at the College of Business at  Valparaiso University, IN, USA. Before his university time  he worked as sales forecasting consultant for numerous  mainly European-based fashion and textiles companies like  adidas France and adidas Headquarters, Germany. He gained  additional consultancy and teaching experience outside  Europe in USA, China, Peru, and Morocco.},
      url = {http://library.usi.edu/record/922714},
      doi = {https://doi.org/10.1007/978-981-13-9542-0},
}