Design Thinking for Strategy : Innovating Towards Competitive Advantage / Claude Diderich.
2020
HD30.28
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Details
Title
Design Thinking for Strategy : Innovating Towards Competitive Advantage / Claude Diderich.
Author
ISBN
3030258750
9783030258757 (electronic book)
9783030258740
3030258742
9783030258757 (electronic book)
9783030258740
3030258742
Publication Details
Cham : Springer, ©2020.
Language
English
Description
1 online resource (220 pages)
Item Number
10.1007/978-3-030-25875-7 doi
10.1007/978-3-030-25
10.1007/978-3-030-25
Call Number
HD30.28
Dewey Decimal Classification
658.4/012
Summary
The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
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Description based on print version record.
Series
Management for professionals.
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