Digital transformation in business and society : theory and cases / Babu George, Justin Paul, editors.

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Digital transformation in business and society : theory and cases / Babu George, Justin Paul, editors.

9783030082772 (electronic book)
3030082776 (electronic book)
9783030082765

Cham : Palgrave Macmillan, [2020]

©2020

English

1 online resource : illustrations

10.1007/978-3-030-08277-2 doi

HM851 .D54 2020eb

303.48/33

The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.

Includes index.

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Online resource; title from PDF title page (SpringerLink, viewed October 8, 2019).

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