Congruency, expectations and consumer behavior in digital environments / Frederic Nimmermann.
2020
HF5415.32
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Citation
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Concurrent users
Unlimited
Authorized users
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Can lend chapters, not whole ebooks
Details
Title
Congruency, expectations and consumer behavior in digital environments / Frederic Nimmermann.
ISBN
9783658284213 (electronic book)
3658284218 (electronic book)
9783658284206
3658284218 (electronic book)
9783658284206
Published
Wiesbaden, Germany : Springer Gabler, [2020].
Language
English
Description
1 online resource (xiv, 213 pages) : illustrations.
Item Number
10.1007/978-3-658-28421-3 doi
Call Number
HF5415.32
Dewey Decimal Classification
658.8/342
Bibliography, etc. Note
Includes bibliographical references.
Access Note
Access limited to authorized users.
Source of Description
Online resource; title from PDF title page (SpringerLink, viewed October 30, 2019).
Series
Gabler research. Retailing and international marketing.
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